Top 3 Virtual & Augmented Reality Tools that go Beyond the Trend

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By Mansi Patel

6 August 2021

From 3D Tours to Virtual Events: Can Virtual & Augmented Reality become more than just short-lived amusement?

Almost anyone who has ever used the internet has heard of Virtual & Augmented Reality. People may not be able to know the difference between them, or the exact definition, but they’ve definitely heard about these technologies more than once.

2019-2020 was a growth period for Augmented Reality, and as an industry it is now expected to expand at a compound annual growth rate (CAGR) of 43.8% from 2021 to 2028.(Source).

So what is it about VR & AR that makes it so..................trendy?

Well, it’s the illusion of a perfect reality that is yours to Create & Manipulate. Wherever you need it. In whichever way you need it. Didn’t get me? Well, let me break it down to you.

Virtual Reality takes real-life 3D components to another level by producing an entirely computer-generated simulation of an alternate world. While Augmented Reality is merely adding to the user's real-life experience.

Now I know what you’re thinking. If this technology does not have any real-life use cases, then it’s nothing else but a toy. Fortunately, that’s not the case with Virtual & Augmented Reality.

Sure, after Pokemon Go and Ingress, you’ve seen a billion other people use VR/AR apps for entertainment and engagement. But only a few of them are worth the attention.

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Via Dalton White/YouTube

And of course, there are some companies which are making a bigger impact using AR & VR apps - IKEA, Sephora, Wayfair, Home Depot, Target, Amazon, Louis Vuitton and Gucci are just to name a few.

This is just the beginning.

More and more brands are resorting to using these technologies as a driving tool for engagement. But here’s the catch. Most of the current VR & AR apps are high-cost, making it really difficult for ordinary businesses to use them in their sales & marketing strategies.

And that’s what I want to talk about today. After doing a deep dive into the internet, I’ve curated a list of low-cost Virtual & Augmented Reality Tools that have the potential to transform your business overnight, going beyond the trend to deliver real value for you and your customers.

Here are 5 Virtual & Augmented Reality Tools that can provide you life-long benefits without costing a Rupee.

1. DIY 3D Virtual Tour Creator

This ones for Teachers, Architects, Interior Designers, Real Estate Professionals, Businessmen, industrialists, and the creative tribes. A Do-it-yourself Virtual Tour Software is what you need when ordinary images just won’t work.

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Via mlz.gg/vishnubaug

Melzo.com is a good example here. Using Melzo’s platform one can create, edit, share & publish fully interactive 3D virtual tours online.

And you can use it to create all kinds of tours - from simple and static architectural tours, 360° real estate walkthroughs, interactive virtual field trips, to fully immersive and comprehensive virtual reality experiences.

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Via kalaa.melzo.com

The best part about it is that you don’t even need to be tech-savvy in order to use these platforms. Anyone who knows how to use a laptop can do it. Just Drag, Drop, Click, Paste & you’re done. You can create and publish tours in just minutes, without any hassle.

And its benefits are pretty amazing.

1. You can share it with a single click and one can explore a virtual tour on any browser from any device.

2. It breaks all time and geographical constraints. A person sitting in India can visit a museum in Paris or the colosseum in Rome.

3. Virtual Tours make foreign trips easier to explore and hence decreases the complexity of learning new geographies.

4. For people working in the real estate industry, one can now offer a personally guided virtual tour of their properties to clients across the world without leaving their home.

2. Instant Augmented Reality Try-ons

The most important side of any business is Digital. And When it comes to Fashion & Retail, digital engagement opportunities are what makes customers buy more.

Instant AR Try-ons are the next big thing for all of Retail. Whether you want to sell clothes, shoes, jewelry & accessories, or even furniture - AR serves for retail like Podrick serves Tyrion in Game of Thrones.

And you can see why. It’s because it caters to the most important side of your business: your customers. Real-time virtual try-on apps for anything from Watches, Necklaces, Earrings, Shoes, Hats, Glasses to furniture and decor like Chairs, Lamps, Shelves, etc. can do more for your customers than just creating the hype.

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Some of the major virtual try on benefits are,

1. It builds brand awareness and loyalty.

2. It enriches your online shopping experience, thus increasing more conversions.

Retail giants like Sephora, Target, Amazon, Wayfair, and IKEA have already adopted AR Trials in their sales and marketing strategies. And it’s not just short-lived amusement. These companies have integrated AR in their online and in-store campaigns to attract new customers, market to their global audiences, and sell on their e-commerce websites.

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Via designrush

3. On-the-Go Interactive Virtual Events Platform

Almost all of us have had our business meetings postponed, conferences and workshops delayed, or concerts cancelled because of the pandemic last year.

As an alternative, event hosting platforms came to the rescue. And they soon became something way more than just a simple pre-recorded replica of live events - with options for live chatting, video calls, selfie booths, and more.

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Via http://mchihomes.com

Again, a massive barrier is that hosting events virtually is as complex as hosting an offline event - and to be honest not as cost-saving as people claim it is.

But, life’s all about solving problems, and companies like Melzo figured out how to solve this dilemma. Couple months back, Melzo launched its own free 3D virtual event and expo platform that lets you create, manage, & host 3D 360° Virtual Events on the go. All you need to do is sign up and you’ll have ready-made templates for designing your own event.

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Via http://credai.web.app/

Here’s how it works.

1. Go to mela.melzo.com

2. Sign up and enter details of your event like start date, end date, event name, etc.

3. Select registration/login options like OTP verification and post registration thank you emails.

4. Upload or Select 3D/360 renders of exterior/interior for your event spaces, like event dome, auditorium, reception area, exhibition hall, etc.

5. Select interaction features like live chats and video call options and hit save.

That’s it - You’re ready to go live!

Sounds unreal right?

So there you have it. The future is VR and now you know how to leverage it for your own good.

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