Augmented Reality- The next Big Thing of Fashion Retail
13 August 2021
What exactly is AR?
AR is short for Augmented Reality. Augmented Reality is the term we use to describe experiences when real-world scenarios and objects are enhanced by Artificial Imaging and Modelling.
These experiences are designed to trigger our vision primarily and enhance our perception of our surroundings.
Where can I use AR?
AR has a range of applications - from Gaming to Retail Industry, Archaeology to Art, Health Care to Industrial Planning - AR has crept up and dramatically altered some of the simplest daily processes.
In this article, we go over AR in the Fashion Retail industry. The first commercial AR Trial Booth was created in 2010. Over the years, the idea has been improved and enhanced exponentially.
Luxury Brands have been using AR Trials as an elite, no-Contact Trial experience for quite a long time.
Recent Lockdown events due to the rapid spread of the Covid - 19, have also resulted in the widespread popularity of the model. A lot of small and medium-sized businesses have adopted this model too. Recent advancements in the smartphone industry have also made AR fairly accessible.
For Fashion Retail Goods like Clothes, Companies came up with an innovative initial solution. An application asked Customers to customize a human-like figure with their Body Shape, Skin Colour, and Height. E-Commerce Services then helped the Customer Visualize the Product on a Human-like figure similar to their own.
A lot of Stores adopted this model and it showed great initial results for the Clothing Model.
Such visual enhancements have shown positive rates of Customer Retention, Engagement and Brand Value.
Coming to Finer Luxury Goods like Jewelry and Sunglasses, this model proved to be a little redundant. For Luxe Accessories like these, people wanted to see exactly how these high-end, expensive products would look on them.
Buying Jewelry is often an intimate experience and marks special occasions like Weddings, New Births, Birthdays, etc.
Traditional Indian Jewelry is a work of art and is highly regarded as one of the best in the world because of the level of detail and the skill that goes into it.
Creating an AR/Remote trial programme for a product with all these experiences attached, Jewelry Visualization needed to be proper and immaculate before a No Contact Try-On element was added to the product.
Due to such Difficulties, the Jewelry Try-on Model was very restricted and was only accessible to the most exclusive, bigger brands.
Various Big Brands incorporated Jewelry Trial experiences into their On-site and online buying experiences almost as soon as the concept came out.
For a very long time, at least in the Indian Scene, it was the norm. Only Huge Brands were doing online trials. Only the biggest of the big brands could afford the sort of investment and the recurring costs that came with Detailed AR Trials.
It was a matter of time until tech-driven startups recognized this gap in the Market and started creating No-Code AR Trials software.
The challenge was creating something that a layman could use. Code-Free, Drag and Drop based, extensive AR Trials were required for General Market.
Live AR Jewel Trials.
Where you can try on designs on yourself and see what they will look like in real-time. Created in a No-Code, User-Friendly Application.
The jewellery sector in the country consists of Artisans and Centuries-Old Family Run Stores. Convincing traditional Jewelers to adopt the model IS a different challenge altogether. Free AR Trial Tools are trying to change this mindset, one Codeless Trial at a time.
One of the tools is Melzo Noor. You can create an AR Trial for your Jewellery in a couple of minutes, it is that simple.
The Noor Interface is extremely simple to use. You just have to create an account, upload your designs, and label them, and your AR Trial is ready.
Such tools helped reduce inventory management problems and are economical, and hence accessible to Jewelers operating on any scale. From Designers to Big Brands, everyone can use it.
Noor Try Ons are extremely simple and can be shared with just a Weblink, hence eliminating the need for any extra application installs or downloads, elevating the experience further.
Simple changes like that in your Online and Off-site experiences make such a huge difference on your Clients and Prospects and have lasting Long-Term Benefits.
Making the software even better, you can also take pictures of yourself while trying on ewels, and try them on a picture of your loved ones for which you are buying things.
You can take selfies with different designs on yourself, save them and share them in a single click! The platform is free to use and can be tried here.